Brand Identity & Web Design
Pedini
by
Daruso.
The Brief
Cabinetry as an architectural expression.
Pedini by Daruso brings 60 years of Italian precision to Miami — working directly with homeowners, architects, and designers to create spaces that feel intentional from every angle. As they prepared to open their Miami Design District showroom in 2026, they needed a brand identity and digital presence that matched the ambition of the space itself.
BSOCIAL was tasked with repositioning the brand — moving beyond the category of kitchen cabinetry to establish Pedini by Daruso as an architectural living solution. The new identity and website needed to communicate quiet luxury, Italian craftsmanship, and a comprehensive offering spanning kitchens, closets, bathrooms, living spaces, and architectural wall paneling.
The Work
Designed to be felt.
Our Approach
Built for the
architecture
it surrounds.
Every decision — from the color palette to the typographic system to the website's information architecture — was made in service of a single idea: that Pedini by Daruso's work belongs in the same conversation as the architecture it completes.
01
Brand Repositioning
We shifted the narrative from kitchen cabinetry to architectural living — establishing Pedini by Daruso as a comprehensive design solution that extends across every room of the home.
02
Visual Identity System
A new brand identity built on Helvetica's architectural precision, a warm earth-tone palette drawn from Italian materials, and a logo system that communicates heritage and modernity simultaneously.
03
Website Design & Development
A full website redesign — structured to communicate the brand's expanded offering, guide architects and homeowners through the collections, and drive private showroom appointments.
04
Editorial Copywriting
Every headline and body copy was written to reflect the brand's quiet confidence — architectural in tone, warm in voice, and calibrated for the luxury residential market.
The Results
A brand ready for
the Design District.
01
Complete Brand Identity
A cohesive visual identity system — logo, color palette, typography, and photography guidelines — built to position Pedini by Daruso as a luxury architectural brand.
5+
Product Categories Unified
Kitchens, closets, bathrooms, living solutions, and architectural wall paneling — all unified under a single brand narrative and digital experience.
↗
Showroom-Ready Digital Presence
A fully redesigned website that drives private showroom appointments and speaks directly to architects, designers, developers, and discerning homeowners.
The Detail
Every detail
earns its place.
The brand was designed with the same intentionality that defines the products it represents. Typography, spacing, and color were calibrated to communicate luxury without ostentation — letting the craftsmanship speak, while the identity creates the frame.
Experience the live siteThe best design decisions are made early. We make sure your space has the architectural foundation it deserves — from the first blueprint to the final finish.
Pedini by Daruso Miami — Design District Showroom